@Colif I've got lots of thoughts regarding the whole Xbox management shakeup.
Sarah Bond, the outgoing president, apparently was so hardheaded on the "This Is An Xbox" marketing campaign that she effectively turned her employees against her. They told her so many times that they did not like the direction she was taking them, yet she relented on pushing that ad campaign. Not sure how prominent it was in Australia, but in the US I saw those ads many times a week for years.
It's almost like telling people your phone, TV, Chromebook, whatever can play Xbox games is a bad way to sell Xbox consoles. "Your phone now has a built-in camera, so now there is no reason to buy a new camera".
The guy from the article you posted helped create the first Xbox. At that time the console seemed directly for and by gamers. They wanted to be the absolute best platform for serious gamers. Xbox 360 started that way, then throughout it's lifespan it broadened it's target audience to include families and kids, then by the Xbox One it was full on corporate C-Suite executives making all the shots. XB Series X just kept kicking it down that hill.
I agree with his take too. Slowly enough the Xbox brand will fade into existence. They might try a new console, but if they do that will be the last one I bet.
I'm not gonna act like I know all the ins and outs of what is going on or the history behind it all, but I think it's fairly obvious that MS has let their tentacles wrap around Xbox too tightly, when Xbox originally started out with a lot more autonomy from MS. They have done some genuine good for the gaming community as a whole but also has irreparably damaged it. Xbox was a huge proponent of microtransactions and DLC at a time when developers put the entire game on the disc without needing to download or pay for more content.
Goodbye and good riddance, I guess. My heart goes out to all the studios that will potentially get caught in the wake of this sh*tstorm.