I think it was Microsoft that I heard got a patent to be able to organically place advertising inside your games. Since this is a Microsoft game, you might be onto something. Maybe they're tracking you, and they're going to use this to put personalized ads in your single player games.That's my fear as well, as it seems to me that this online requirement is becoming increasing more prevalent in recent games. And (as someone who always looks at various conspiracy theories), I have to wonder if this increasingly prevalent online requirement isn't just some way for a marketing department to gather player data, not to make games more immersive, but as a way to increase profits.
[Mod edit: posts moved from other thread.]
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