I have no problem with that. If it replaces or reduces other more exploitative or nefarious monetization schemes, then bring it on! If it goes farther—Pfizer syringe for healing, Big Mac for energy—I'm ok with that too.
Maybe this should have its own thread…
its a double edged sword. The assumption is that the sponsors etc are chomping to stick their products in the games. in reality i would expect 2 things to possibly happen:
1. The sponsors demand bigger coverage / appearances in games. Not so much random billboards with product logos, but adverts during loading games would be more to their liking.
2. Demanding that the game devs pay THEM for the use of their products or appear in game with extreme draconian rules in place to get the right message and avoid embarrassing sponsors etc. Samsung got pretty upset when someone modded the c4 in GTA V to be one of their phones because they overheated. I wouldn't be surprised if players found ways to deface and humiliate sponsors as well. Something similar also happens in COD series, if you want to use certain make and models of guns, they have to reach out to the gun makers for permission and approval so that no copyright infringement is created and the right impression is given for the weapons/makers.
That said, i did find it cool in Rainbow 6 vegas there was the odd poster that showed the latest movies and it wasn't intrusive. It made me go, oh hey cool and promptly ignored it.