I'd be a viking settler. Work on finding a warmer homeland with lush fields. Maybe setup new villages down through France and get some picturesque fishing spots with white sand beaches.
Ummmm....well I'm thinking more "Easy Going Let's all Get Along Together!?" Hell "NO" ....pray I don't put an axe right where your heart use to be!!! AAARRGGHH!
I would choose to be a good mix of both conqueror and diplomat. Extend an arm to those that deserve it, with no fear of a fight to those that disrespect the clan.