And I'm not convinced Assassin's Creed Shadows is going to be it.
www.pcgamer.com
Not the exact article I’m talking about since PCG hasn’t posted about it yet, but
Ubisoft has recently hired the help of financial advisors (CNBC article) to find any strategic moves before going ahead with a potential buyout from Tencent. On one hand it’s kind of sad to see, Ubisoft used to be revered as one of the biggest developers and publishers in the entire industry. Look at their catalogue from the 90s to late 00s, they had some major hits and helped create whole franchises. These days they just can’t seem to get a break, and I have no idea what is causing that. Maybe the
workplace abuse,
sexual misconduct,
and generally being a bad place to work at has something to do with it. On the other hand, they need a total revamp of their entire company culture and beyond if they wish to remain in the game for much longer.
- “Ubisoft said in a strategic update Thursday that “leading advisors” had been hired to explore “transformational strategic and capitalistic options to extract the best value for stakeholders.””
Whenever I read those words, it makes me fill with glee just how much I love to play video games. It’s not for my entertainment, it’s for shareholder profits!
Jokes aside I get it’s just a part of the business, but I’m a firm believer in if you do right by the customer, they won’t let you down. If you focus on making the best games possible, maximize fun and entertainment values rather than what is most profitable, you would never be in the position Ubisoft is in currently. You may not sell millions of copies like each Ass Creed game does, but you will have created something with real artistic value, passion, and something that is deeply cared for by the players. If you instead decide that profits is the main focus of the business, that bleeds out into your end product, which will eventually be picked up upon by players. Not every player is totally privy to this, but still having a small portion of players seeing through the veil of capitalism could be a bad thing for you as a company.
Ubi had a good balance of creativity/innovation/profits, but in these past few years those first two points have been overshadowed by profits.