I loved it. Put 75 hours into it. You basically round up Disney characters and bring them to the valley to live. You pay to fix up most of the houses and the store and some other things. You make money through mining, gardening and cooking (you sell your products to Goofy who has stalls in all the different areas). There is a ton of stuff to craft, but I never tried to sell anything that I crafted. That might work too. Decorating not just your house but the whole valley is possible if you are into that. You can also tame a wide variety of pets.
The big thing, though, is building relationships with the 25ish Disney characters. When your relationship hits level 2 with a character, you select which activity you want them to help you with (gardening, digging, foraging, fishing and mining). Then if you ask them to come along with you while you do that activity, they give you extra stuff, like more fish when you are fishing.
Each character has a number of story missions, and a some of these reward you with nice abilities, like being able to clear a certain type of barrier. All of these things help to advance the main story. Honestly, I don't know if the story is finished yet. The game is in early access, and I didn't finish everyone's missions.
Figuring out recipes and cooking is a huge thing in the game, and it's pretty fun to experiment with different ingredients (there are a ton) and try to figure out new recipes. My one complaint about the cooking is that every meal you cook requires that you have one coal, so there's a ton of mining involved, but you may decide not to cook as much as I did. I used that as my primary source of income, but you can always just sell the ingredients, too. You don't make as much, obviously.
But, yeah, I thought it was fun.
Sounds great! I'm going to keep an eye on it, it sounds like it might be a good game to play together with my daughter if it gets local multiplayer.