They have grown up and don't want to associate with the thing that made them big enough to make the bigger steps. They see it as childish in a way and want to talk about grown up things that make them look serious and grown up.
What happens if they decide they don't need gaming at all? No 60 series, its not needed anymore. They make more selling a few AI rigs than most of their gaming market.
All gaming does is bring bad press. People complaining you really don't want to hear. Or know.
How dare those peasants want more than fake frames. I mean, they are a graphics company, they don't care about how it feels, just how it looks.
Games won't feel right if 9 out of 10 pixels is fake, and yet Jensen stood in front of a display where it was showing a static image which was AI rendered in just such a way.
If games were just movies, we would be the audience for those features but how real would a game feel if only 1 in 10 frames is real?
Trickle down, more fake frames each generation. We just have to adjust to laggy response times.