Businesses don't have morals, or feelings, or any other human traits. They are constructs, like office blocks or education systems, which we use to make the world work.
Of course, people in the businesses may have morals, principles, feelings etc—but expressing those in a large company's policies is very dangerous given that morals, principles, feelings etc vary so much by geography, culture, ideology etc.
It's a useful way to view businesses, as 'constucts', or 'systems'. I suppose what I was thinking is that many people think businesses should be moral, and sometimes they can be.
But in reality the history of business has often been about stealing(industrial espionage as it's called); designs, innovations and creations from other businesses. And of course there are patents(game patents, incl), copy rights, trademarks, etc to try and stop that and if that fails to protect, then legal action.
And of course there are financial benefits to just stealing a design or game patents in terms of no R & D costs. But it also means the competition can sometimes be undercut and driven out of the market.(I'm sure you can think of your own examples, but Japanese firms after the war, when rebuilding, successfully copied the designs of other motorcycle manufacturers and eventually took over the market).
The well known example is the Nemesis system which WB patented. Although Ubisoft's Procedural Generation Layer, 'Census' is similar. R* have patented innovations relating to NPC's for GTA6.
So there are obvious benefits to companies protecting their innovations, although some gamers believe that patents restrict innovation, and that say the Nemesis system should be freely available to be used in other games.