Richest company in the world, excess of disposable income just sitting around, yet their graphics cards are still overpriced and they can't meet their supply demand.
Nvidia undoubtedly makes the bulk of their money from everything besides consumer GPUs, so I think they could take a slight loss and make them more affordable. There is obviously way more nuance to that idea, but c'mon now, Sony was selling PlayStation's at a loss for decades and they're still among the largest entertainment companies around, let alone just in the videogames space.