The reason for the move to subs by all businesses is that future subscription revenue is a lot easier and safer to plan with than unknown discrete sales.
Yes, subscriptions are great for ongoing payments, but you have to have something people can't get for free elsewhere. You need to offer a reason other than drivers that work forever... like hardware replacement. They should/could offer mouse replacement if you been paying a subscription for a given time, or they could have the cost of a replacement mouse as part of the payment amount.
Really, its dumb of a hardware company to try to make you sub to their software when that isn't what they known for. Why wasn't it obvious to them that replacement hardware would be a better thing to sub for...
Make better hardware people want to use and you won't need to charge users for software. Are you struggling Logitech? You used to be top dog... 20 years ago, now you not. Now kids want Razer mice that glow radioactively in their hands as they more rgb device than mouse now. They are what you were 20 years ago, able to ignore having bad software as everyone bought your hardware. I can't wait until they in your shoes.
So you spent a few years making your software okay, and now want to be paid for it?
wonders what they have to sell software Features wise.
RGB - Don't need that, ability to set colors is built into windows 11 now, and it already supports logitech devices. It may not be amazing but its the basics. There are free RGB Syncing software that also probably works with Logitech as well.
Driver - free in windows. Not worth paying for.
DPI speed adjustment -Yes, lets charge them for something that is in G Hub already...
Key assignments - Once again, a feature already in G Hub
As I said, only thing I use software for now is to see battery levels
I just swap to wired before I pay any money for that feature
They need to have something new that is worth subscribing too. Then there is the thought... do you have to always be online to use it? It could be dated based subscriptions, as otherwise how do they know if you have paid the fee.
There would also have to be some hardware element—every mouse eventually dies of LCD—Left Click Death.
I might have had that happen once ... I remember one mouse died while I played Roller Coaster Tycoon years ago, so perhaps. I remember it dying there as the game is mouse based and only ways out were alt F4 or ctrl alt del.
Apart from that one and my Steelseries Sensei mouse that I had to stop using as it was causing GPU drivers to crash, all my mice have been replaced for other reasons long before they died. The Steelseries mouse was about 8 years old when I retired it. Microsoft gaming mouse was about 4 years old or more. Only mouse I rejected within a year was a Razer mouse. I didn't like it at all.
I used to buy a new mouse every year, just to see what new features they had... this was 20 years ago when they were all business related. Gaming mice took a few years to exist and for me to notice them. I have had less mice in the last 14 years compared to before.
I have a logitech mouse now so will have to see what they do. I am not that attached to them that I can't just buy something else instead.
Lucky my logitech speakers don't have/need any software to work. Suddenly they notice I been using them for 10 years now and want my backdated subscription payments... nope.