Have you confirmed your PC meets the minimum or recommended specs?
Post the specs of your PC so we can see what the problem might be.
if pc is less than 20 years old then probably
Game came out in year 2000
Can I Run This Game - SocksCap64
See a guide written up in 2019 to install it on win 10 - link
That is/was a fun game, every car felt differently, not floaty like all the NFS games that followed it.
its possible, if you have an actual retail copy that the safe disc DRM is stopping it installing since it no longer works on windows.