None takenNo offense here, but your kinda out of touch with cellphone gamers as i was untill about a year or so ago, maybe 1.5. Call of duty is huge with them. Mine craft is a huge mobile game for younger folks as well games like stardew valley and the list goes on. I know folks that play at the bar all the time, others play on lunch breaks, riding the bus ect.. It's gotten huge over the last few years. I know many that play CoD 3+ hours a day. Racing games are another great one to play on them. It might not be for me, but it's really growing.
for many screen size is not really an issue. I can play on my 55" tv, or my 25" monitor.. I choose my monitor around 99.9% of the time even though my comp is more than capable of the tv. I think FMV stuff is about the only thing i like on the tv and those are more which-way books than games for the most part.
If they market this thing right it will be a huge success. The thing is i've never even seen steam advertise on the news for example, like GMA, or during a sport event or what ever. You need to market to the non hard core PC gamer. A they already know about it, and B, the giant market are the folks that barely know what steam is aka the console market.
IMO steam machine was pretty solid, and another avenue, but they just dropped the ball. Again, they needed to market to the console gamer for a better gaming experience, not the higher end comp gamer. They could of grown newbie comp gamers with it but they really just failed. I wonder if it had anything to do with EPIC, and them deciding to focus more on the steam GUI/experience because they have really stepped it up since epic has come on to the scene.
I dont agree though. Mobile phone gamers are a totally different market.
They are aiming currently for people who already have a Steam library to transfer on to it who maybe use a Switch for gaming on the move, or who would like too.
Apparently there were 85 million Switches shipped worldwide as of May 2021 and 115 million PS4 since 2013. That console market is exactly who they are going for, and that's who the Steam machines were aimed at too, this is their second bite at that cherry from a slightly different angle.
Steam has 120 million active users from 2020, they already know who is mostly likely to buy this machine, they are already customers. If they get a significant number of those people involved it's a foothold. From there they can try to branch out into a wider market, at that point maybe you might see a Steam Deck superbowl advert, or whatever.
If they threw that money at mass marketing straight away no one would care, if they start doing it at a point where more casual people may know someone who already owns one, it might just be be worth it.
Sure, if they could convince large numbers of mobile phone gamers (almost everyone in the world at this point) to buy one they would make more money, but I'm fairly sure the massive majority of those people are never going to be convinced to buy a dedicated gaming machine. I don't believe that part is a marketing problem.