SKG is more interested in making sure the game is still playable after everything is shut down. its not really after ownership of content or any copyright (much as critics try to argue that as a reason).
All the initiative wants is that in the future, when you develop games and code the games, they have robust sunsetting strategies that allow for the game after the services are shutdown. This could be as simple as just removing/patching out online security checks or giving a way for the community a way to host their own games. just like the old days. if the game is still running, publishers and Developers can have all the DRM, security features etc all they want. SKG understands that its unreasonable to hold publishers to host services till the end of time, so they will allow games to be shutdown. But when they say at is EOL its not worth money running/selling a game, they leave it in a playable state instead of burning everything to the ground.
But you bring up a good point, Piracy does more to preserve games then the publishers themselves. as they make open digital copies of the game and they're available online and in a freely accessible state without constraints. SKG doesn't want that to be the only option and wants to work with the gaming industry to come up with a way that works for everyone.
At the moment nothing is set in stone. SKG is more to get the EU and the industry together to discuss the problem and work towards a solution.