Colif
Moderator
They worked out a lot of the secrets already. One took the work of 50 people to figure out solution. I won't link the video. Its what made me react. Its a metroid game with lots of hidden things.
I wonder if it was a successful first outing? I find these sorts of things interesting, but don't know enough about it to really know if it worked out. The best guessers say it sold 150k games in its first month, which after Steam's share leaves a little over $2 million made. If the publisher takes 50 percent (who knows. contracts vary widely), then I guess that's probably enough to pay off whatever the development costs were for a solo developer, but how much did they spend on marketing? Marketing costs always shock me.I think that's what they were going for. If you can a community talking about the game trying to figure things out it then you keep a core of people talking about it. It got a lot of buzz anyway because of the good reviews and being BigModes (Dunkeys) first published game anyway.
Game sounds alright, definitely has a great art style.
I wonder if it was a successful first outing? I find these sorts of things interesting, but don't know enough about it to really know if it worked out. The best guessers say it sold 150k games in its first month, which after Steam's share leaves a little over $2 million made. If the publisher takes 50 percent (who knows. contracts vary widely), then I guess that's probably enough to pay off whatever the development costs were for a solo developer, but how much did they spend on marketing? Marketing costs always shock me.
Never heard of Dunkey. I searched for it on Steam lol.For a debut solo dev to sell 150k in the first week is pretty successful, I would think anyway. 8K concurrent at peak on Steam and its only an 8-10 hour game I heard, probably keeps selling steadily for a while as well as it got good buzz. Thats also on Steam, its on Switch and PS5 where I would think a fair amount of Dunkey fans and fans of this style of game are playing instead.
Dunkey talked about it when he announced he was starting up a publishing company, hes not one of the crazy big Youtubers but he has 7.5 million subs and hes done videos on it obviously, I would assume for free. That alone is enough to get other streamers seeing it and people talking about it. Helps that apparently critics and pundits think its pretty fun too obviously.
In this case I would like to think the publishers cut wouldnt be too obscene. Dunkeys someone who seems to be passionate about games and the spiel when it was all announced was that the games hes going with are only the ideas that he found interesting as kind of passion projects. He seems genuine, but of course when you dont know someone personally you can never be 100% sure. Everyone likes getting paid.
No idea whether these smaller devs pay to get reviews on the big sites or get coverage on podcasts or other media, but otherwise where are you going to pay a lot of money to market a game like this? Not like its going on TV during the game or anything. I suppose theres conventions and so on to show it at that costs something, no idea if it had stuff at anything like that or not. Not something I have experience with, would be interesting to find out.
He's pretty well known. There were articles on PCG and in other places about BigMode when he announced it, so it was news. Some were pretty sceptical, but this game seems to have done alright so a good start.Never heard of Dunkey. I searched for it on Steam lol.
No way to tell if there are more players on PS or Switch. My impression, which is based mostly on prejudice rather than knowledge, is that most indie games do better on PC. But that's only little indie games. If this is backed by a big YouTuber then maybe it did very well elsewhere. My assumption was that it was relatively unknown, which is kind of in Steam's wheelhouse.
All the console owners I know IRL are casual players of things like CoD and Madden, so my perspective is likely skewed. I don't know any console players who would ever play anything like this or would ever even know it exists. I have to remind myself that the people I know are not the only people
As for advertising, I would assume you would spend most of your money on Youtube, Twitch and Tik Tok, but that's probably not correct. It's where the younglings are, though. Get a good streamer to play your game, and it can sell tons of copies.
The thing about this is: they've done this already, 20 years ago. They had ads in. Burnout, Need for Speed, fifa, Swat 4, Splinter Cell, hell EVERQUEST had them in the form of ordering a pizza directly from Pizza Hut with the /pizza command.With EA wanting to put adverts in BF and COD being pushed onto game pass, are we seeing the death throws of these two franchise they been releasing now for last 25+ years? Have we run out of wars? Can you only fight WW2 so many times?
Company greed will kill them.