That's a biggie, a 30-year partnership coming to an end. Looks like it's because FIFA are looking for $1Bn every 4 years, which EA would naturally prefer to keep some of.
It will become EA Sports FC from next year, and apparently "has already signed up 19,000 players, 700 teams, and more than 30 leagues".
What do you FIFA players think?
Is this an opening for eFootball—formerly PES—to gain audience share?